The 2002 Casino & Gaming Market Research Handbook
The 2002 Casino & Gaming Market Research Handbook is recognized as “the most comprehensive resource for gaming business market data available from any source.” The handbook contains original market research ideas specifically aimed at providing you with the early-identification of trends that will guide market growth within a five-year timeframe. (This report was formerly published by Richard K. Miller & Associates, Inc., written by Terri C. W alker.)
The handbook is designed to be a “strategic business planning resource” for executives in all segments of the casino and gaming business. There are numerous ways this handbook will benefit your company from market development strategies to competitor analysis from consumer trends to providing independent market data to support your business plan. This is an easy and inexpensive way to fill any gaps in your company’s market research. And, we believe you will find it to be enjoyable reading!
The handbook provides current market statistics; trends; analysis of impacts; ideas and case studies to guide strategic planning and development of new market opportunities; profiles of leading gaming corporations; forecasts and views on how the market will evolve within a five-year timeframe. The report is designed to provide an expanded understanding of gaming markets. An analysis is provided, including current and expected market opportunities, for the major industry sectors. Statewide market data is presented, along with discussions relating to activities and opportunities in each of the 50 states. The report provides a profile analysis of over 90 key players, and a future market outlook.
The report will present data to support the strategic business plan of your organization, ideas to expand current business activities, and background to plan for the future as the U.S. gaming market continues to evolve.
Terri C. Walker, president and CEO of Terri C. Walker Consulting, Inc., founded the company in 2002 after 21 years of serving as vice president, partner and senior market analyst for Richard K. Miller & Associates. She joined Richard K. Miller & Associates, Inc. in 1981 and directed most of the firms’ research projects, specializing in casino/gaming Totobet Sgp markets. Over the years, Ms. Walker directed market research in a variety of industries, including artificial intelligence, virtual reality, expert systems, electronic imaging/image processing, healthcare and the environment. In 1990, she was invited by Stanford Research Institute to join other industry experts in being one the first lay-people to experience virtual reality. She used the technology to build and enter a virtual world. Her trips to Venezuela, Peru, Brazil, Paraguay, Argentina, Chile, Mexico and Puerto Rico provided the background for a series of reports on Latin American markets.
is pleased to announce the successful opening of it’s retail software boutique/internet surfing shop after it’s 3 month test operation.
In conjunction with it’s companion site, The CyberSpace Surf Shop http://www.cyberspacesurfshop.com/)
The publisher’s store serves as their initial distribution point for the label’s CDRom series and published entertainment titles in addition to
serving as a physical distribution resource for the independent game development community.
The shop offers a “Hi-Speed Web Surfing” service utilizing state of the art equipment. “We are very pleased with the resulting turnout,
along with responses and feedback about our offerings and services available to consumers and developers…..,” they noted.
Included among their core offerings are software developer product distribution services through their retail store, consumer digital goods availability, featured software product exposure services(ie; free shelf space for independent game developers), and publishing services.
“Our successful opening has put us in a unique position among independent publishers, whereby having a physical store front allows us to
manufacture and distribute our product line and offerings directly to customers ourselves.” they stated, “The opening of our store enhances our role as a central resource for independent software developers and consumers,” they stated
and then added; “We have additional components and mechanisms in place which will serve to better accommodate developer issues
regarding exposure for their software products. We now act as the glue between hard to find
independent games and consumers who desire them at our establishment.”, they added.
They also stated that ongoing expansion efforts featuring more contemporary and innovative services are planned for
implementation in the very near future are in the works. Among them are expansion of their product line to include general software applications, establishing major retail distribution relationships for their CDRom products, and expansion into other areas of creative media.
